Music Marketing Services for Independent Musicians
From overlooked to recognized: building fans, buzz, and income.
You’ve poured your heart into your music. But in today’s fast-moving industry, even the best songs can get lost in the noise. Without the right plan, visibility, and support, your career can feel stuck.
At Earwig Music – The Musicians Alchemist, we help independent musicians move from frustration and uncertainty to recognition, growth, and sustainability. We combine decades of experience with trusted partners and modern strategies to put your music in front of the audiences that matter most.
👉 Arrange Your Free Consultation
Business & Career Consulting
The Challenge: You know you need a plan, but the music business feels overwhelming. Where do you even start?
Our Solution: We’ll work with you to co-create a clear roadmap for your career. You stay focused on making music while we keep your business moving forward.
Artist Branding
The Challenge: Your music says one thing, but your online presence says another. Fans can’t instantly “get” who you are.
Our Solution: We help define your authentic identity and unify your look and message. From your website to your social media to your merchandise, we ensure your brand speaks with one strong, consistent voice.
Design
The Challenge: You’ve got great music, but your visuals don’t match. Album art looks dated, your website feels off-brand, or your social graphics aren’t grabbing attention. Fans — and industry professionals — form impressions in seconds, and weak design can cost you opportunities.
The Solution: We bring your music to life visually. From album artwork and posters to websites, social graphics, and marketing materials, we design with both creativity and strategy. Every visual element is crafted to reinforce your brand, connect with your audience, and stand out across digital and physical platforms. The result: a professional, cohesive visual identity that does justice to your sound and helps your music get noticed.
Radio Promotion
The Challenge: You know radio play builds audiences, but without connections, pitching feels impossible.
Our Solution: We work with trusted radio promotion partners who know how to reach college, community, specialty, and commercial stations. Together, we design a custom plan and manage the pitching process so your release gets the airplay and attention it deserves.
Publicity & PR
The Challenge: Social posts alone won’t get you taken seriously. You need credibility and media buzz.
Our Solution: Through long-standing partnerships with experienced publicists, we secure reviews, interviews, and features in print, digital, and broadcast outlets. We collaborate on a PR plan, then oversee execution to make sure your story gets told to the audiences that matter.
Social Media Strategy & Management
The Challenge: You’re posting, but your audience isn’t growing.
Our Solution: We analyze your current activity, create a strategy, and help you manage campaigns across Instagram, TikTok, YouTube, Facebook, and more. Whether you need short-term support or ongoing social media management, we help transform your social presence into a fan-building engine.
Digital Distribution
The Challenge: Getting your music onto every platform takes too much time and effort.
Our Solution: We partner with a global distributor to place your tracks on Spotify, iTunes, Amazon, YouTube, and other major and independent Digital Service Providers (DSPs). You’ll get detailed analytics and quarterly royalty payments, so you know exactly how your music is performing worldwide.
Physical Distribution
The Challenge: Fans still want CDs and vinyl but getting them into stores is complex.
Our Solution: Since 1979, we’ve delivered physical product to Amazon, Barnes & Noble, indie shops, one stops, and international outlets. We make sure your music is available everywhere fans still value the tangible.
Licensing & Sync
The Challenge: You hear music like yours in shows and movies, but yours isn’t being pitched.
Our Solution: We partner with experienced sync specialists to shop your songs, negotiate terms, and manage the process. You gain exposure and income from placements in TV, film, ads, and games — without getting bogged down in the business side.
Royalties Administration
The Challenge: Tracking royalties across streaming, sync, licensing, and performance rights is confusing and time-consuming.
Our Solution: With the help of trusted administrative partners, we monitor your income, ensure accurate reporting, and make sure you actually get paid. You’ll have clarity and peace of mind that no royalties are left on the table.
Promotion Services
The Challenge: Even great music can feel invisible without a real promotional push.
Our Solution: We design and manage integrated promotional campaigns that combine digital marketing, social engagement, email, and live opportunities. Along the way, we offer creative input on pre-orders, exclusives, and pricing strategies that turn your release into a compelling event — one that builds fans and drives income.
Engineering & Mastering
The Challenge: You need your tracks to sound their best everywhere — from earbuds to vinyl.
Our Solution: We work with top mastering engineers to polish your music and deliver industry-standard masters. The result is a sound that’s clear, balanced, and impactful across all mediums.
Manufacturing
The Challenge: Producing CDs, vinyl, or DVDs is time-consuming and risky.
Our Solution: We manage manufacturing through trusted-for-decades partners. From test pressings to final delivery, we oversee the process to ensure your physical products meet the highest standards — on time and on budget.
The Team Behind Earwig Music – The Musicians Alchemist
When you work with Earwig Music, you’re not dealing with a faceless agency. You’re guided by two people who have lived this industry from every angle:
- Michael Frank — Founder of Earwig Music and producer of dozens of acclaimed blues and roots releases. With decades of experience, Michael has built long-standing relationships with artists, media, distributors, and industry partners worldwide. His career has always been about nurturing talent and helping independent musicians find their audience.
- Steven Hausheer — A musician, producer, and digital creator who knows firsthand the challenges artists face. Because he’s walked in your shoes, Steve brings a unique empathy to the process. He combines that musician’s perspective with deep expertise in marketing, design, and digital strategy — helping artists not just look good online but actually grow their fanbase and income.
Together, Michael and Steve bring the best of both worlds: deep roots in the music business and modern digital marketing. Alongside their trusted partners, they’re here to make sure your music gets heard, seen, and paid.
Your Transformation
Independent artists often come to us feeling stuck, invisible, or overwhelmed. After working with Earwig Music – The Musicians Alchemist, they walk away with:
- A stronger, more consistent brand
- Real media coverage and industry credibility
- More fans and more streams
- Tangible income from their art
Your music deserves to be heard. Your career deserves to grow.
👉 Schedule Your Free Consultation Today — discover how we can help your music gain the attention, audience, and rec